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Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
Detailed Information
- Material Type
- 단행본
- ISBN
- 0256218951
- Callnumber
- 321.89 H393c
- Author
- Hawkins, Del I.
- Title/Author
- Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- Edited Info
- 7th ed.
- Publish Info
- Boston, Mass. : McGraw-Hill, 1998.
- Material Info
- xxv, 760 p. : ill. (somecol.) ; 26cm.
- Added Entry-Title
- The Irwin/McGraw-Hill series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Consumer behavior United States
- Subject Added Entry-Topical Term
- Market surveys United States
- Subject Added Entry-Topical Term
- Consumer behavior United States Case studies
- Added Entry-Personal Name
- Best, Roger J.
- Added Entry-Personal Name
- Coney, Kenneth A.
- Price Info
- 38000
- Control Number
- kjul:60035183
MARC
008041109s1998 maua b 001 0 eng■020 ▼a0256218951
■035 ▼aKRIC07225189
■090 ▼a321.89▼bH393c
■1001 ▼aHawkins, Del I.
■24510▼aConsumer behavior▼bbuilding marketing strategy▼dDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
■250 ▼a7th ed.
■260 ▼aBoston, Mass.▼bMcGraw-Hill▼c1998.
■300 ▼axxv, 760 p.▼bill. (somecol.)▼c26cm.
■44000▼aThe Irwin/McGraw-Hill series in marketing
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aConsumer behavior▼zUnited States
■650 0▼aMarket surveys▼zUnited States
■650 0▼aConsumer behavior▼zUnited States▼xCase studies
■7001 ▼aBest, Roger J.
■7001 ▼aConey, Kenneth A.
■9500 ▼a38000
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