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Introduction to advertising and promotion : an integrated marketing communications perspective▼
Introduction to advertising and promotion : an integrated marketing communications perspective▼
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0256136963
- ISBN
- 0256136971
- 청구기호
- 326.14 B427i
- 저자명
- Belch, George E.
- 서명/저자
- Introduction to advertising and promotion : an integrated marketing communications perspective▼ / George E. Belch, Michael A. Belch.
- 판사항
- 3rd ed.
- 발행사항
- Chicago : Irwin, 1995.
- 형태사항
- xxii, 762 p. : ill. (somcol.),col. maps ; 29 cm.
- 총서명
- The Irwin series in marketing
- 주기사항
- Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
- 서지주기
- Includes bibliographical references (p. 721-738) and indexes.
- 일반주제명
- Advertising
- 일반주제명
- Sales promotion
- 기타저자
- Belch, Michael A.
- 기타저자
- Belch, George E.
- 가격
- 33000
- Control Number
- kjul:60035008
MARC
008041028s1995 iluab b 001 0 eng■020 ▼a0256136963
■020 ▼a0256136971
■035 ▼aKRIC02850602
■090 ▼a326.14▼bB427i
■1001 ▼aBelch, George E.
■24510▼aIntroduction to advertising and promotion▼ban integrated marketing communications perspective▼▼dGeorge E. Belch, Michael A. Belch.
■250 ▼a3rd ed.
■260 ▼aChicago▼bIrwin▼c1995.
■300 ▼axxii, 762 p.▼bill. (somcol.),col. maps▼c29 cm.
■44000▼aThe Irwin series in marketing
■500000▼aRev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
■504 ▼aIncludes bibliographical references (p. 721-738) and indexes.
■650 0▼aAdvertising
■650 0▼aSales promotion
■650 0▼aCommunication in marketing
■7001 ▼aBelch, Michael A.
■7001 ▼aBelch, George E.
■9500 ▼b33000
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