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Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
상세정보
- 자료유형
- 단행본
- ISBN
- 0256195552
- 청구기호
- 326.18 H153m
- 저자명
- Hair, Joseph F.
- 서명/저자
- Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
- 발행사항
- Boston : Irwin/McGraw-Hill, 2000.
- 형태사항
- xxii, 682 p. : col. ill. ; 26cm+1 computer file.
- 총서명
- Irwin/McGraw-Hill series in marketing
- 서지주기
- Includes index.
- 일반주제명
- Marketing research
- 기타저자
- Bush, Robert P.
- 기타저자
- Ortinau, David J.
- 가격
- 31000
- Control Number
- kjul:60034820
MARC
008041020s2000 maua 001 0 eng■020 ▼a0256195552
■035 ▼aKRIC07629113
■090 ▼a326.18▼bH153m
■1001 ▼aHair, Joseph F.
■24510▼aMarketing research▼ba practical approach for the new Millennium▼dJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
■260 ▼aBoston▼bIrwin/McGraw-Hill▼c2000.
■300 ▼axxii, 682 p.▼bcol. ill.▼c26cm▼e1 computer file.
■44000▼aIrwin/McGraw-Hill series in marketing
■504 ▼aIncludes index.
■650 0▼aMarketing research
■7001 ▼aBush, Robert P.
■7001 ▼aOrtinau, David J.
■9500 ▼b31000
