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Marketing management : a strategic approach with a global orientation
Marketing management : a strategic approach with a global orientation
상세정보
- 자료유형
- 단행본
- ISBN
- 0256226326
- ISBN
- 0071154299
- 청구기호
- 326.18 B789m
- 저자명
- Boyd, Harper W.
- 서명/저자
- Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larre>che>.
- 판사항
- 3rd ed.
- 발행사항
- Boston, Mass : Irwin/McGraw-Hill, 1998.
- 형태사항
- xxii, 547 p. : ill. ; 26cm.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Marketing Management
- 기타저자
- Walker, Orville C.
- 가격
- 32000
- Control Number
- kjul:60034811
MARC
008041019s1998 us 000a eng■020 ▼a0256226326
■020 ▼a0071154299
■035 ▼aKRIC05693056
■090 ▼a326.18▼bB789m
■1001 ▼aBoyd, Harper W.
■24510▼aMarketing management▼ba strategic approach with a global orientation▼dHarper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche.
■250 ▼a3rd ed.
■260 ▼aBoston, Mass▼bIrwin/McGraw-Hill▼c1998.
■300 ▼axxii, 547 p.▼bill.▼c26cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aMarketing▼xManagement
■7001 ▼aWalker, Orville C.
■7001 ▼aLarreche, Jean-Claude.
■9500 ▼b32000
