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Marketing leadership in hospitality : foundations and practices
Marketing leadership in hospitality : foundations and practices
Detailed Information
- Material Type
- 단행본
- ISBN
- 0442018886
- Callnumber
- 591.9 L675m
- Author
- Lewis, Robert C.
- Title/Author
- Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers, Harsha E. Chacko.
- Publish Info
- New York : Van Nostrand Reinhold, c1995.
- Material Info
- xx, 844 p. : ill., maps ; 26cm.
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Hospitality industry Marketing
- Added Entry-Personal Name
- Chambers, Richard E.
- Added Entry-Personal Name
- Chacko, Harsha E.
- Price Info
- 35000
- Control Number
- kjul:60034566
MARC
008041007s1995 nyuab b 001 0 eng■020 ▼a0442018886
■035 ▼aKRIC01167187
■090 ▼a591.9▼bL675m
■1001 ▼aLewis, Robert C.
■24510▼aMarketing leadership in hospitality▼bfoundations and practices▼dRobert C. Lewis, Richard E. Chambers, Harsha E. Chacko.
■260 ▼aNew York▼bVan Nostrand Reinhold▼cc1995.
■300 ▼axx, 844 p.▼bill., maps▼c26cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aHospitality industry▼xMarketing
■7001 ▼aChambers, Richard E.
■7001 ▼aChacko, Harsha E.
■9500 ▼b35000
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