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Fundamentals of marketing
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Fundamentals of marketing

Detailed Information

Material Type  
 단행본
ISBN  
0070610150
Callnumber  
326.18 S792f
Author  
Stanton, William J.
Title/Author  
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Edited Info  
10th ed.
Publish Info  
New York : McGraw-Hill, 1994.
Material Info  
xxviii, 697 p. : co;. ill.,col. maps ; 27 cm.
Added Entry-Title  
McGraw-Hill series in marketing
서지주기  
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term  
Marketing
Added Entry-Personal Name  
Etzel, Michael J.
Added Entry-Personal Name  
Walker, Bruce J.
Price Info  
32000
Control Number  
kjul:60034232

MARC

 008040916s1994        nyuab        b        001  0  eng
■020    ▼a0070610150  
■035    ▼aKRIC01628058
■090    ▼a326.18▼bS792f
■1001  ▼aStanton,  William  J.
■24510▼aFundamentals  of  marketing▼dWilliam  J.  Stanton,  Michael  J.  Etzel,  Bruce  J.  Walker.
■250    ▼a10th  ed.
■260    ▼aNew  York▼bMcGraw-Hill▼c1994.
■300    ▼axxviii,  697  p.▼bco;.  ill.,col.  maps▼c27  cm.
■44000▼aMcGraw-Hill  series  in  marketing
■504    ▼aIncludes  bibliographical  references  and  indexes.
■650  0▼aMarketing
■7001  ▼aEtzel,  Michael  J.
■7001  ▼aWalker,  Bruce  J.
■9500  ▼b32000

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