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Fundamentals of marketing
Fundamentals of marketing
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0070610150
- 청구기호
- 326.18 S792f
- 서명/저자
- Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
- 판사항
- 10th ed.
- 발행사항
- New York : McGraw-Hill, 1994.
- 형태사항
- xxviii, 697 p. : co;. ill.,col. maps ; 27 cm.
- 총서명
- McGraw-Hill series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- 일반주제명
- Marketing
- 기타저자
- Etzel, Michael J.
- 기타저자
- Walker, Bruce J.
- 가격
- 32000
- Control Number
- kjul:60034232
MARC
008040916s1994 nyuab b 001 0 eng■020 ▼a0070610150
■035 ▼aKRIC01628058
■090 ▼a326.18▼bS792f
■1001 ▼aStanton, William J.
■24510▼aFundamentals of marketing▼dWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker.
■250 ▼a10th ed.
■260 ▼aNew York▼bMcGraw-Hill▼c1994.
■300 ▼axxviii, 697 p.▼bco;. ill.,col. maps▼c27 cm.
■44000▼aMcGraw-Hill series in marketing
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aMarketing
■7001 ▼aEtzel, Michael J.
■7001 ▼aWalker, Bruce J.
■9500 ▼b32000
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