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Strategic marketing management cases
Strategic marketing management cases
Detailed Information
- Material Type
- 단행본
- ISBN
- 0256261253
- Callnumber
- 326.18 C898s
- Author
- Cravens, David W.
- Title/Author
- Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden.
- Edited Info
- 6th ed.
- Publish Info
- Boston : Irwin/McGraw-Hill, 2002.
- Material Info
- xvi, 685 p. : ill. ; 26 cm.+1 computer file.
- 총서명
- The Irwin/McGraw-Hill series in marketing.
- 서지주기
- Includes bibliographical references and index of cases.
- Added Entry-Personal Name
- Lamb, Charles W.
- Added Entry-Personal Name
- Crittenden, Victoria Lynn.
- Price Info
- 35000
- Control Number
- kjul:60034108
MARC
008040913s2002 maua b 001 0 eng■020 ▼a0256261253
■035 ▼aKRIC07638857
■090 ▼a326.18▼bC898s
■1001 ▼aCravens, David W.
■24510▼aStrategic marketing management cases▼dDavid W. Cravens▼eCharles W. Lamb, Jr.▼eVictoria L. Crittenden.
■250 ▼a6th ed.
■260 ▼aBoston▼bIrwin/McGraw-Hill▼c2002.
■300 ▼axvi, 685 p.▼bill.▼c26 cm.▼e1 computer file.
■49000▼aThe Irwin/McGraw-Hill series in marketing.
■504 ▼aIncludes bibliographical references and index of cases.
■7001 ▼aLamb, Charles W.
■7001 ▼aCrittenden, Victoria Lynn.
■9500 ▼b35000
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Accompanying Material Information
| Accompanying Registration Number | Parent Registration Number | Data Type | Location | Material Status | Quantity |
|---|---|---|---|---|---|
| M002209 | W061924 | CD-ROM[컴퓨터화일] | 문학자료실(관광학관1층) | 대출가능 |