서브메뉴
검색
Strategic marketing management cases
Strategic marketing management cases
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0256261253
- 청구기호
- 326.18 C898s
- 서명/저자
- Strategic marketing management cases / David W. Cravens , Charles W. Lamb, Jr. , Victoria L. Crittenden.
- 판사항
- 6th ed.
- 발행사항
- Boston : Irwin/McGraw-Hill, 2002.
- 형태사항
- xvi, 685 p. : ill. ; 26 cm.+1 computer file.
- 총서명
- The Irwin/McGraw-Hill series in marketing.
- 서지주기
- Includes bibliographical references and index of cases.
- 기타저자
- Lamb, Charles W.
- 가격
- 35000
- Control Number
- kjul:60034108
MARC
008040913s2002 maua b 001 0 eng■020 ▼a0256261253
■035 ▼aKRIC07638857
■090 ▼a326.18▼bC898s
■1001 ▼aCravens, David W.
■24510▼aStrategic marketing management cases▼dDavid W. Cravens▼eCharles W. Lamb, Jr.▼eVictoria L. Crittenden.
■250 ▼a6th ed.
■260 ▼aBoston▼bIrwin/McGraw-Hill▼c2002.
■300 ▼axvi, 685 p.▼bill.▼c26 cm.▼e1 computer file.
■49000▼aThe Irwin/McGraw-Hill series in marketing.
■504 ▼aIncludes bibliographical references and index of cases.
■7001 ▼aLamb, Charles W.
■7001 ▼aCrittenden, Victoria Lynn.
■9500 ▼b35000
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
詳細情報
- 予約
- ない存在
- 私のフォルダ
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
Books borrowed together with this book
Accompanying Material Information
| Accompanying Registration Number | Parent Registration Number | Data Type | Location | Material Status | Quantity |
|---|---|---|---|---|---|
| M002209 | W061924 | CD-ROM[컴퓨터화일] | 문학자료실(관광학관1층) | 대출가능 |