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Essentials of marketing
Essentials of marketing
Detailed Information
- Material Type
- 단행본
- ISBN
- 0324043767
- Callnumber
- 326.16 L218e
- Author
- Lamb, Charles W
- Title/Author
- Essentials of marketing / Charles W. Lamb, Jr. ; Joseph F. Hair, Jr. ; Carl McDaniel.
- Publish Info
- Australia : South-Western College Pub., 2001.
- Material Info
- xxviii, 579 p. : col. ill. ; 28 cm.
- 서지주기
- Includes bibliographical references (p. 552-564) and indexes.
- Added Entry-Personal Name
- Hair, Joseph F.
- Added Entry-Personal Name
- McDaniel, Carl D.
- Price Info
- 26000
- Control Number
- kjul:60033734
MARC
008040823s2001 at a b 001 0 eng■020 ▼a0324043767
■035 ▼aKRIC07982941
■090 ▼a326.16▼bL218e
■1001 ▼aLamb, Charles W
■24510▼aEssentials of marketing▼dCharles W. Lamb, Jr.▼eJoseph F. Hair, Jr.▼eCarl McDaniel.
■260 ▼aAustralia▼aUnited States▼bSouth-Western College Pub.▼c2001.
■300 ▼axxviii, 579 p.▼bcol. ill.▼c28 cm.
■504 ▼aIncludes bibliographical references (p. 552-564) and indexes.
■7001 ▼aHair, Joseph F.
■7001 ▼aMcDaniel, Carl D.
■9500 ▼b26000
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