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Consumer behavior : implications for marketing strategy
Consumer behavior : implications for marketing strategy
상세정보
- 자료유형
- 단행본
- ISBN
- 0256063311
- 청구기호
- 321.89 H393c
- 저자명
- Hawkins, Del I
- 서명/저자
- Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 판사항
- 4th ed.
- 발행사항
- Homewood, Ill. : BPI/Irwin, 1989.
- 형태사항
- xviii, 796 p. : ill. (somecol.) ; 24cm.
- 서지주기
- Includes bibliographical references and indexes.
- 기타저자
- Best, Roger J
- 기타저자
- Coney, Kenneth A
- 가격
- 21000
- Control Number
- kjul:60032192
MARC
008040423s1989 ilua b 001 0 eng■020 ▼a0256063311
■035 ▼aKRIC00561720
■090 ▼a321.89▼bH393c
■1001 ▼aHawkins, Del I
■24510▼aConsumer behavior▼bimplications for marketing strategy▼dDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
■250 ▼a4th ed.
■260 ▼aHomewood, Ill.▼bBPI/Irwin▼c1989.
■300 ▼axviii, 796 p.▼bill. (somecol.)▼c24cm.
■504 ▼aIncludes bibliographical references and indexes.
■7001 ▼aBest, Roger J
■7001 ▼aConey, Kenneth A
■9500 ▼b21000
