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All consumers are not created equal : thedifferential marketing strategy for brand loyalty and profits : Garth Hallberg.
All consumers are not created equal : thedifferential marketing strategy for brand loyalty and profits : Garth Hallberg.
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0471120049
- 청구기호
- 326.181 H182a
- 저자명
- Hallberg, Garth.
- 서명/저자
- All consumers are not created equal : thedifferential marketing strategy for brand loyalty and profits : Garth Hallberg.
- 발행사항
- New York : John Wiley & Sons, 1995.
- 형태사항
- xiv, 320 p. : ill. ; 24cm.
- 서지주기
- Includes bibliographical references (p. 301-308) and index.
- 가격
- 21000
- Control Number
- kjul:60032176
MARC
008040423s1995 nyua b 001 0 eng■020 ▼a0471120049
■035 ▼aKRIC01514629
■090 ▼a326.181▼bH182a
■1001 ▼aHallberg, Garth.
■24510▼aAll consumers are not created equal▼bthedifferential marketing strategy for brand loyalty and profits▼cGarth Hallberg.
■260 ▼aNew York▼bJohn Wiley & Sons▼c1995.
■300 ▼axiv, 320 p.▼bill.▼c24cm.
■504 ▼aIncludes bibliographical references (p. 301-308) and index.
■9500 ▼b21000
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