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Principles of marketing : a global perspective : Richard J. Semenik, Gary J. Bamossy.
Principles of marketing : a global perspective : Richard J. Semenik, Gary J. Bamossy.
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0538839139
- 청구기호
- 326.18 S471p
- 서명/저자
- Principles of marketing : a global perspective : Richard J. Semenik, Gary J. Bamossy.
- 판사항
- 2nd ed.
- 발행사항
- Cincinnati, Ohio : South-Western College Publishing, 1995.
- 형태사항
- 627 p. : ill. (somecol.),col. maps ; 26 cm.
- 주기사항
- Maps on lining papers.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Marketing Management
- 기타저자
- Bamossy, Gary J
- 가격
- 31000
- Control Number
- kjul:60032041
MARC
008040416s1995 us ab b 001 0 eng■020 ▼a0538839139
■035 ▼aKRIC01242177
■090 ▼a326.18▼bS471p
■1001 ▼aSemenik, Richard J.
■24510▼aPrinciples of marketing▼ba global perspective▼cRichard J. Semenik, Gary J. Bamossy.
■250 ▼a2nd ed.
■260 ▼aCincinnati, Ohio▼bSouth-Western College Publishing▼c1995.
■300 ▼a627 p.▼bill. (somecol.),col. maps▼c26 cm.
■500 ▼aMaps on lining papers.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aMarketing▼xManagement
■7001 ▼aBamossy, Gary J
■9500 ▼b31000
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