서브메뉴
검색
Marketing communications : from fundamentals to strategies : Michael L. Rothschild.
Marketing communications : from fundamentals to strategies : Michael L. Rothschild.
Detailed Information
- Material Type
- 단행본
- ISBN
- 0669072109
- Callnumber
- 326.18 R847m
- Author
- Rothschild, Michael L.
- Title/Author
- Marketing communications : from fundamentals to strategies : Michael L. Rothschild.
- Publish Info
- Lexington, Mass. : D.C. Heath., c1987.
- Material Info
- xviii, 766, 11 p. : ill. (somecol.) ; 27cm.
- 서지주기
- Includes bibliographies and index.
- Subject Added Entry-Topical Term
- Communication in marketing
- Price Info
- 31000
- Control Number
- kjul:60031839
MARC
008040302s1987 maua b 001 0 eng■020 ▼a0669072109
■035 ▼aKRIC07714109
■090 ▼a326.18▼bR847m
■1001 ▼aRothschild, Michael L.
■24510▼aMarketing communications▼bfrom fundamentals to strategies▼cMichael L. Rothschild.
■260 ▼aLexington, Mass.▼bD.C. Heath.▼cc1987.
■300 ▼axviii, 766, 11 p.▼bill. (somecol.)▼c27cm.
■504 ▼aIncludes bibliographies and index.
■650 0▼aCommunication in marketing
■9500 ▼b31000
Preview
Export
ChatGPT Discussion
AI Recommended Related Books
Detail Info.
- Reservation
- Not Exist
- My Folder
- Reference Materials for Thesis Writing
- Reference Materials for Research Ethics
- Job-Related Books
