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Marketing communications : from fundamentals to strategies : Michael L. Rothschild.
Marketing communications : from fundamentals to strategies : Michael L. Rothschild.
상세정보
- 자료유형
- 단행본
- ISBN
- 0669072109
- 청구기호
- 326.18 R847m
- 서명/저자
- Marketing communications : from fundamentals to strategies : Michael L. Rothschild.
- 발행사항
- Lexington, Mass. : D.C. Heath., c1987.
- 형태사항
- xviii, 766, 11 p. : ill. (somecol.) ; 27cm.
- 서지주기
- Includes bibliographies and index.
- 가격
- 31000
- Control Number
- kjul:60031839
MARC
008040302s1987 maua b 001 0 eng■020 ▼a0669072109
■035 ▼aKRIC07714109
■090 ▼a326.18▼bR847m
■1001 ▼aRothschild, Michael L.
■24510▼aMarketing communications▼bfrom fundamentals to strategies▼cMichael L. Rothschild.
■260 ▼aLexington, Mass.▼bD.C. Heath.▼cc1987.
■300 ▼axviii, 766, 11 p.▼bill. (somecol.)▼c27cm.
■504 ▼aIncludes bibliographies and index.
■650 0▼aCommunication in marketing
■9500 ▼b31000
