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Marketing research : the impact of the Internet
Marketing research : the impact of the Internet
Detailed Information
- Material Type
- 단행본
- ISBN
- 0324067976
- ISBN
- 0324131666
- ISBN
- 0324129688
- ISBN
- 032412581X
- Callnumber
- 326.18 M134m
- Author
- McDaniel, Carl D.
- Title/Author
- Marketing research : the impact of the Internet / Carl McDaniel, Jr ; Roger Gates.
- Edited Info
- 5th ed.
- Publish Info
- Cincinnati, Ohio : South-Western/Thomson Learning, 2002.
- Material Info
- xxxii, 682, 36, 9 p. : col. ill. ; 26cm+1CD-ROM(4 3/4 in.).
- 서지주기
- Includes bibliographical references (p. 26-36 of 3rd group) and index.
- Added Entry-Personal Name
- Gates, Roger H. , 1942-
- Added Entry-Personal Name
- McDaniel, Carl D ; Contemporary marketing research.
- Price Info
- 39000
- Control Number
- kjul:60031788
MARC
008040226s2002 us a b 001 0 eng■020 ▼a0324067976
■020 ▼a0324131666
■020 ▼a0324129688
■020 ▼a032412581X
■035 ▼aKRIC08228224
■090 ▼a326.18▼bM134m
■1001 ▼aMcDaniel, Carl D.
■24510▼aMarketing research▼bthe impact of the Internet▼dCarl McDaniel, Jr▼eRoger Gates.
■250 ▼a5th ed.
■260 ▼aCincinnati, Ohio▼bSouth-Western/Thomson Learning▼c2002.
■300 ▼axxxii, 682, 36, 9 p.▼bcol. ill.▼c26cm▼e1CD-ROM(4 3/4 in.).
■504 ▼aIncludes bibliographical references (p. 26-36 of 3rd group) and index.
■7001 ▼aGates, Roger H.▼d1942-
■7001 ▼aMcDaniel, Carl D▼tContemporary marketing research.
■9500 ▼b39000
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Accompanying Material Information
| Accompanying Registration Number | Parent Registration Number | Data Type | Location | Material Status | Quantity |
|---|---|---|---|---|---|
| M001734 | W061629 | CD-ROM[컴퓨터화일] | 문학자료실(관광학관1층) | 대출가능 |