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Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Detailed Information
- Material Type
- 단행본
- ISBN
- 0132435101
- Callnumber
- 326.18 K87m
- Author
- Kotler, Philip
- Title/Author
- Marketing management : analysis, planning, implementation, and control / Philip Kotler
- Publish Info
- Upper Saddle River, NJ : Prentice Hall, 1997.
- Material Info
- 789 p. : ill. ; 28 cm.
- Index Term-Uncontrolled
- MARKETING MANAGEMENT PLANNING IMPLEMENTATION CONTROL
- Price Info
- 31000
- Control Number
- kjul:60023982
MARC
008030903s1997 us 000a eng■020 ▼a0132435101
■090 ▼a326.18▼bK87m
■1001 ▼aKotler, Philip
■24510▼aMarketing management ▼banalysis, planning, implementation, and control ▼dPhilip Kotler
■260 ▼aUpper Saddle River, NJ▼bPrentice Hall▼c1997.
■300 ▼a789 p.▼bill.▼c28 cm.
■653 ▼aMARKETING▼aMANAGEMENT▼aPLANNING▼aIMPLEMENTATION▼aCONTROL
■9500 ▼b31000
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