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Global marketing management
Global marketing management
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0471592889
- ISBN
- 0471230626
- 청구기호
- 326.18 K87g
- 저자명
- Kotabe , Masaaki
- 서명/저자
- Global marketing management / Masaaki Kotabe , Kristiaan Helsen
- 발행사항
- New York : John Wiley, 1998.
- 형태사항
- xxii, 711 p. : ill. ; 28 cm.
- 기타저자
- Helsen, Kristiaan
- 가격
- 31000
- Control Number
- kjul:60023562
MARC
008030827s1998 us 000a eng■020 ▼a0471592889
■020 ▼a0471230626
■090 ▼a326.18▼bK87g
■1001 ▼aKotabe , Masaaki
■24510▼aGlobal marketing management▼dMasaaki Kotabe▼eKristiaan Helsen
■260 ▼aNew York▼bJohn Wiley▼c1998.
■300 ▼axxii, 711 p.▼bill.▼c28 cm.
■653 ▼aGLOBAL▼aMARKETING▼aMANAGEMENT
■7001 ▼aHelsen, Kristiaan
■9500 ▼b31000
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