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Marketing decision making : analytic framework and cases
![Marketing decision making : analytic framework and cases / William F. O'Dell...[et al.].](/Sponge/Images/bookDefaults/MMbookdefaultsmall.png)
Marketing decision making : analytic framework and cases
상세정보
- 자료유형
- 단행본
- ISBN
- 0538198214
- 청구기호
- 325.1 O'23m
- 서명/저자
- Marketing decision making : analytic framework and cases / William F. ODell...[et al.].
- 판사항
- 4th ed.
- 발행사항
- Cincinnati : South-Western Pub. Co., 1988.
- 형태사항
- x, 630 p : ill. ; 23 cm.
- 서지주기
- Includes bibliographies and index.
- 가격
- 25000
- Control Number
- kjul:60011128
MARC
008030707s1988 us a b 001 0 eng■020 ▼a0538198214
■090 ▼a325.1▼bO'23m
■1001 ▼aO'Dell, William F.
■24500▼aMarketing decision making ▼banalytic framework and cases▼dWilliam F. O'Dell...[et al.].
■250 ▼a4th ed.
■260 ▼aCincinnati▼bSouth-Western Pub. Co.▼c1988.
■300 ▼ax, 630 p▼bill.▼c23 cm.
■504 ▼aIncludes bibliographies and index.
■9500 ▼b25000
