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Marketing management
Marketing management
Detailed Information
- Material Type
- 단행본
- ISBN
- 0030055989
- Callnumber
- 326.18 P219m
- Author
- Park, C. Whan.
- Title/Author
- Marketing management / C. Whan Park ; Gerald Zaltman.
- Publish Info
- Chicago : Dryden Press, 1987.
- Material Info
- xvi, 656 p. : ill. ; 24 cm.
- Added Entry-Personal Name
- Zaltman, Gerald.
- Price Info
- 25000
- Control Number
- kjul:60010651
MARC
008030704s1987 iluaf b 00 10 eng■020 ▼a0030055989
■090 ▼a326.18▼bP219m
■1001 ▼aPark, C. Whan.
■24510▼aMarketing management▼dC. Whan Park▼eGerald Zaltman.
■260 ▼aChicago▼bDryden Press▼c1987.
■300 ▼axvi, 656 p.▼bill.▼c24 cm.
■7001 ▼aZaltman, Gerald.
■9500 ▼b25000
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