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Basic marketing : a managerial approach
Basic marketing : a managerial approach
Detailed Information
- Material Type
- 단행본
- ISBN
- 0256015678
- Callnumber
- 326.18 M478b
- Author
- McCarthy , E. Jerome
- Title/Author
- Basic marketing : a managerial approach / E. Jerome McCarthy.
- Publish Info
- Homewood, IL : Richard D.Irwin, 1993.
- Material Info
- 694 p. : ill. ; 25 cm.
- Price Info
- 25000
- Control Number
- kjul:60009446
MARC
008030625s1993 us 000a eng■020 ▼a0256015678
■090 ▼a326.18▼bM478b
■1001 ▼aMcCarthy , E. Jerome
■24510▼aBasic marketing ▼ba managerial approach▼dE. Jerome McCarthy.
■260 ▼aHomewood, IL▼bRichard D.Irwin▼c1993.
■300 ▼a694 p.▼bill.▼c25 cm.
■9500 ▼b25000
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