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Advertising, Promotion, and supplemental aspects of integrated marketing communications
Advertising, Promotion, and supplemental aspects of integrated marketing communications
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0030103525
- 청구기호
- 326.14 S556a
- 저자명
- Shimp, Terence A
- 서명/저자
- Advertising, Promotion, and supplemental aspects of integrated marketing communications / Terence A Shimp
- 발행사항
- For Worth : The Dryden Press, 1997.
- 형태사항
- 5893 p. : ill. ; 26 cm.
- 가격
- 29000
- Control Number
- kjul:60009017
MARC
008030612s1997 us 000a eng■020 ▼a0030103525
■090 ▼a326.14▼bS556a
■1001 ▼aShimp, Terence A
■24510▼aAdvertising, Promotion, and supplemental aspects of integrated marketing communications▼dTerence A Shimp
■260 ▼aFor Worth▼bThe Dryden Press▼c1997.
■300 ▼a5893 p.▼bill.▼c26 cm.
■653 ▼aADVERTISING▼aPROMOTION▼aSUPPLEMENTAL▼aASPECTS▼aINTEGRATED▼aMARKETING▼aCOMMUNICATIONS
■9500 ▼b29000
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