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Advertising, Promotion, and supplemental aspects of integrated marketing communications
Advertising, Promotion, and supplemental aspects of integrated marketing communications
Detailed Information
- Material Type
- 단행본
- ISBN
- 0030103525
- Callnumber
- 326.14 S556a
- Author
- Shimp, Terence A
- Title/Author
- Advertising, Promotion, and supplemental aspects of integrated marketing communications / Terence A Shimp
- Publish Info
- For Worth : The Dryden Press, 1997.
- Material Info
- 5893 p. : ill. ; 26 cm.
- Index Term-Uncontrolled
- ADVERTISING PROMOTION SUPPLEMENTAL ASPECTS INTEGRATED MARKETING COMMUNICATIONS
- Price Info
- 29000
- Control Number
- kjul:60009017
MARC
008030612s1997 us 000a eng■020 ▼a0030103525
■090 ▼a326.14▼bS556a
■1001 ▼aShimp, Terence A
■24510▼aAdvertising, Promotion, and supplemental aspects of integrated marketing communications▼dTerence A Shimp
■260 ▼aFor Worth▼bThe Dryden Press▼c1997.
■300 ▼a5893 p.▼bill.▼c26 cm.
■653 ▼aADVERTISING▼aPROMOTION▼aSUPPLEMENTAL▼aASPECTS▼aINTEGRATED▼aMARKETING▼aCOMMUNICATIONS
■9500 ▼b29000
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| Reg No. | Call No. | Location | Status | Lend Info |
|---|---|---|---|---|
| W056556 | 안진홍 326.14 S556a | 사회과학자료실(관광학관 지하 1층) | 대출가능 |
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| W059141 | 안진홍 326.14 S556a c.2 | 사회과학자료실(관광학관 지하 1층) | 대출가능 |
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