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Marketing planning and strategy
Marketing planning and strategy
Detailed Information
- Material Type
- 단행본
- ISBN
- 0538826487
- Callnumber
- 326.18 J25m
- Author
- Jain, Subhash C.
- Title/Author
- Marketing planning and strategy / Subhash C. Jain.
- Edited Info
- 4th ed.
- Publish Info
- Cincinnati, Ohio : College Division, South-Western Pub. Co., 1993.
- Material Info
- xvii, 871 p : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references and indexes.
- Price Info
- 35000
- Control Number
- kjul:60008944
MARC
008030611s1993 us a b 001 0 eng■020 ▼a0538826487
■090 ▼a326.18▼bJ25m
■1001 ▼aJain, Subhash C.
■24510▼aMarketing planning and strategy▼dSubhash C. Jain.
■250 ▼a4th ed.
■260 ▼aCincinnati, Ohio▼bCollege Division, South-Western Pub. Co.▼c1993.
■300 ▼axvii, 871 p▼bill.▼c24 cm.
■504 ▼aIncludes bibliographical references and indexes.
■9500 ▼b35000
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