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Advertising and sales promotion strategy
Advertising and sales promotion strategy
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0321014111
- 청구기호
- 326.14 T276a
- 서명/저자
- Advertising and sales promotion strategy / Gerard J. Tellis
- 발행사항
- Reading, Mass. : Addison-Wesley, 1998.
- 형태사항
- 483 p. : ill. ; 26 cm.
- 가격
- 25000
- Control Number
- kjul:60008482
MARC
008030822s1998 us 000a eng■020 ▼a0321014111
■035 ▼aKRIC07093152
■090 ▼a326.14▼bT276a
■1001 ▼aTellis, Gerard J.
■24510▼aAdvertising and sales promotion strategy▼dGerard J. Tellis
■260 ▼aReading, Mass.▼bAddison-Wesley▼c1998.
■300 ▼a483 p.▼bill.▼c26 cm.
■653 ▼aADVERTISING▼aSALES▼aPROMOTION▼aSTRATEGY
■9500 ▼b25000
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