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Advertising media planning
Advertising media planning
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0844235083
- 청구기호
- 326.146 S623a
- 서명/저자
- Advertising media planning / Jack Z. Sissors , Lincoln Bumba.
- 판사항
- 4th ed.
- 발행사항
- Lincolnwood, Ill. : NTC Business Books, 1993.
- 형태사항
- x, 485 p : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references and index.
- 기타저자
- Bumba, Lincoln
- 가격
- 25000
- Control Number
- kjul:60008396
MARC
008030820s1993 ilua b 001 0 eng■020 ▼a0844235083
■035 ▼aKRIC00574495
■090 ▼a326.146▼bS623a
■1001 ▼aSissors, Jack Zanville
■24510▼aAdvertising media planning▼dJack Z. Sissors▼eLincoln Bumba.
■250 ▼a4th ed.
■260 ▼aLincolnwood, Ill.▼bNTC Business Books▼c1993.
■300 ▼ax, 485 p▼bill.▼c25 cm.
■504 ▼aIncludes bibliographical references and index.
■7001 ▼aBumba, Lincoln
■9500 ▼b25000
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