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Personal selling : function, theory, & practice
Personal selling : function, theory, & practice
Detailed Information
- 자료유형
- 단행본
- ISBN
- 003020836X
- 청구기호
- 326.16 Y73p
- 서명/저자
- Personal selling : function, theory, & practice / James R. Young , Robert W. Mondy.
- 발행사항
- Hinsdale, Ill. : Dryden Press, 1978.
- 형태사항
- xix, 549 p : ill. ; 25 cm.
- 총서명
- The Dryden Press series in marketing
- 서지주기
- Includes bibliographies and index.
- 기타저자
- Mondy, R. Wayne
- 가격
- 25000
- Control Number
- kjul:60007539
MARC
008030807s1978 ilua b 001 0 eng■020 ▼a003020836X
■035 ▼aKRIC02538258
■090 ▼a326.16▼bY73p
■1001 ▼aYoung, James Ryland.
■24510▼aPersonal selling ▼bfunction, theory, & practice▼dJames R. Young▼eRobert W. Mondy.
■260 ▼aHinsdale, Ill.▼bDryden Press▼c1978.
■300 ▼axix, 549 p▼bill.▼c25 cm.
■44000▼aThe Dryden Press series in marketing
■504 ▼aIncludes bibliographies and index.
■7001 ▼aMondy, R. Wayne
■9500 ▼b25000
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