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Cases in advertising and promotion management
Cases in advertising and promotion management
Detailed Information
- Material Type
- 단행본
- ISBN
- 0256096899
- Callnumber
- 326.14 Q3c
- Author
- Quelch , John A.
- Title/Author
- Cases in advertising and promotion management / John A. Quelch ; Paul W. Farris.
- Publish Info
- Homewood, IL : Irwin, 1991.
- Material Info
- xiii, 908 p. : ill. ; 26 cm.
- Index Term-Uncontrolled
- CASES ADVERTISING PROMOTION MANAGEMENT
- Added Entry-Personal Name
- Farris., Paul W.
- Price Info
- 21000
- Control Number
- kjul:60007522
MARC
008030722s1991 us 000a eng■020 ▼a0256096899
■035 ▼aKRIC02470091
■090 ▼a326.14▼bQ3c
■1001 ▼aQuelch , John A.
■24510▼aCases in advertising and promotion management▼dJohn A. Quelch▼ePaul W. Farris.
■260 ▼aHomewood, IL▼bIrwin▼c1991.
■300 ▼axiii, 908 p.▼bill.▼c26 cm.
■653 ▼aCASES▼aADVERTISING▼aPROMOTION▼aMANAGEMENT
■7001 ▼aFarris., Paul W.
■9500 ▼b21000
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