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Consumer behavior : marketing strategy perspectives
Consumer behavior : marketing strategy perspectives
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0256031770
- 청구기호
- 321.89 P478c
- 저자명
- Peter, J. Paul.
- 서명/저자
- Consumer behavior : marketing strategy perspectives / J. Paul Peter , Jerry C. Olson.
- 발행사항
- Homewood, Ill. : Irwin, 1987.
- 형태사항
- xvii, 698 p. : ill. ; 25 cm.
- 총서명
- The Irwin series in marketing
- 서지주기
- Includes bibliographies and indexes.
- 기타저자
- Olson, Jerry C.
- 가격
- 25000
- Control Number
- kjul:60007234
MARC
008030801s1987 iluaf b 001 0 eng■020 ▼a0256031770
■035 ▼aKRIC00291385
■090 ▼a321.89▼bP478c
■1001 ▼aPeter, J. Paul.
■24510▼aConsumer behavior ▼bmarketing strategy perspectives▼dJ. Paul Peter▼eJerry C. Olson.
■260 ▼aHomewood, Ill.▼bIrwin▼c1987.
■300 ▼axvii, 698 p.▼bill.▼c25 cm.
■44000▼aThe Irwin series in marketing
■504 ▼aIncludes bibliographies and indexes.
■7001 ▼aOlson, Jerry C.
■9500 ▼a25000
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