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Advertising media : strategy and tactics
Advertising media : strategy and tactics
Detailed Information
- Material Type
- 단행본
- ISBN
- 069711791x
- Callnumber
- 326.14 J93a
- Author
- Jugenheimer, Donald W.
- Title/Author
- Advertising media : strategy and tactics / Donald W. Jugenheimer ; Arnold M. Barban ; Peter B. Turk.
- Publish Info
- Dubuque, IA : Brown & Benchmark, 1992.
- Material Info
- xii, 468 p. : ill. ; 24 cm.
- Index Term-Uncontrolled
- ADVERTISING MEDIA TACTICS
- Added Entry-Personal Name
- Barban , Arnold M.
- Added Entry-Personal Name
- Turk., Peter B.
- Price Info
- 15000
- Control Number
- kjul:60007100
MARC
008030718s1992 us 000a eng■020 ▼a069711791x
■035 ▼aKRIC02353409
■090 ▼a326.14▼bJ93a
■1001 ▼aJugenheimer, Donald W.
■24510▼aAdvertising media ▼bstrategy and tactics▼dDonald W. Jugenheimer▼eArnold M. Barban▼ePeter B. Turk.
■260 ▼aDubuque, IA▼bBrown & Benchmark▼c1992.
■300 ▼axii, 468 p.▼bill.▼c24 cm.
■653 ▼aADVERTISING▼aMEDIA▼aTACTICS
■7001 ▼aBarban , Arnold M.
■7001 ▼aTurk., Peter B.
■9500 ▼b15000
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