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International marketing strategy : analysis, development, and implementation
International marketing strategy : analysis, development, and implementation
Detailed Information
- Material Type
- 단행본
- ISBN
- 1861527721
- Callnumber
- 326.16 D691i
- Author
- Doole , Isobel
- Title/Author
- International marketing strategy : analysis, development, and implementation / Isobel Doole ; Robin Lowe.
- Publish Info
- London : Thomson Learning, 2001.
- Material Info
- xvi, 453 p. ; 24 cm.
- Index Term-Uncontrolled
- INTERNATIONAL MARKETING STRATEGY DEVELOPMENT IMPLEMENTATION
- Added Entry-Personal Name
- Lowe., Robin
- Price Info
- 11000
- Control Number
- kjul:60006247
MARC
008030321s2001 us 000a eng■020 ▼a1861527721
■035 ▼aKRIC08190770
■090 ▼a326.16▼bD691i
■1001 ▼aDoole , Isobel
■24510▼aInternational marketing strategy ▼banalysis, development, and implementation▼dIsobel Doole▼eRobin Lowe.
■260 ▼aLondon▼bThomson Learning▼c2001.
■300 ▼axvi, 453 p.▼c24 cm.
■653 ▼aINTERNATIONAL▼aMARKETING▼aSTRATEGY▼aDEVELOPMENT▼aIMPLEMENTATION
■7001 ▼aLowe., Robin
■9500 ▼b11000
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