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Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
상세정보
- 자료유형
- 단행본
- ISBN
- 0130145467
- 청구기호
- 326.16 B561m
- 저자명
- Best, Roger J.
- 서명/저자
- Market-based management : strategies for growing customer value and profitability / Roger J. Best.
- 판사항
- 2nd ed.
- 발행사항
- Upper Saddle River, N.J. : Prentice Hall, 2000.
- 형태사항
- xxi, 385 p. : ill. ; 24 cm.+1 CD-rom(4 3/4in)
- 서지주기
- Includes bibliographical references and index
- 가격
- 30000
- Control Number
- kjul:60006077
MARC
008030313s2000 njua b 001 0 eng■020 ▼a0130145467
■035 ▼aKRIC07969741
■090 ▼a326.16▼bB561m
■1001 ▼aBest, Roger J.
■24510▼aMarket-based management ▼bstrategies for growing customer value and profitability▼dRoger J. Best.
■250 ▼a2nd ed.
■260 ▼aUpper Saddle River, N.J.▼bPrentice Hall▼c2000.
■300 ▼axxi, 385 p.▼bill.▼c24 cm.▼e1 CD-rom(4 3/4in)
■504 ▼aIncludes bibliographical references and index
■9500 ▼b30000
