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Advertising : a framework
Advertising : a framework
Detailed Information
- Material Type
- 단행본
- ISBN
- 0130852201
- Callnumber
- 326.14 L265a
- Author
- Lane , W. Ronald
- Title/Author
- Advertising : a framework / W. Ronald Lane ; J. Thomas Russell.
- Publish Info
- Upper Saddle River, N.J. : Prentice Hall, 2000.
- Material Info
- xviii, 378 p. : ill. ; 24 cm.
- Index Term-Uncontrolled
- ADVERTISING FRAMEWORK
- Added Entry-Personal Name
- Russell., J. Thomas
- Price Info
- 12000
- Control Number
- kjul:60005961
MARC
008030306s2000 us 000a eng■020 ▼a0130852201
■035 ▼aKRIC07969738
■090 ▼a326.14▼bL265a
■1001 ▼aLane , W. Ronald
■24510▼aAdvertising ▼ba framework ▼dW. Ronald Lane▼eJ. Thomas Russell.
■260 ▼aUpper Saddle River, N.J.▼bPrentice Hall▼c2000.
■300 ▼axviii, 378 p.▼bill.▼c24 cm.
■653 ▼aADVERTISING▼aFRAMEWORK
■7001 ▼aRussell., J. Thomas
■9500 ▼b12000
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