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Marketing management
Marketing management
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0324022034
- 청구기호
- 326.18 C998m
- 서명/저자
- Marketing management / Michael R. Czinkota , Masaaki Kotabe.
- 발행사항
- Cincinnati : South-Western College Pub., 2001.
- 형태사항
- xxv, 598 p. ; 29 cm.
- 키워드
- MARKETING MANAGEMENT
- 기타저자
- Kotabe., Masaaki
- 가격
- 14000
- Control Number
- kjul:60005804
MARC
008030303s2001 us 000a eng■020 ▼a0324022034
■035 ▼aKRIC07957180
■090 ▼a326.18▼bC998m
■1001 ▼aCzinkota , Michael R.
■24510▼aMarketing management ▼dMichael R. Czinkota▼eMasaaki Kotabe.
■260 ▼aCincinnati▼bSouth-Western College Pub.▼c2001.
■300 ▼axxv, 598 p.▼c29 cm.
■653 ▼aMARKETING▼aMANAGEMENT
■7001 ▼aKotabe., Masaaki
■9500 ▼b14000
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