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Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
상세정보
- 자료유형
- 단행본
- ISBN
- 0030541670
- 청구기호
- 326.18 H982b
- 서명/저자
- Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt , Thomas W. Speh.
- 발행사항
- Fort Worth : Dryden Press, 1992.
- 형태사항
- xxvi, 749 p. ; 24 cm.
- 기타저자
- Speh., Thomas W.
- 가격
- 15000
- Control Number
- kjul:60005462
MARC
008030220s1992 us 000a eng■020 ▼a0030541670
■035 ▼aKRIC02408960
■090 ▼a326.18▼bH982b
■1001 ▼aHutt , Michael D.
■24510▼aBusiness marketing management▼ba strategic view of industrial and organizational markets ▼dMichael D. Hutt▼eThomas W. Speh.
■260 ▼aFort Worth▼bDryden Press▼c1992.
■300 ▼axxvi, 749 p.▼c24 cm.
■653 ▼aBUSINESS▼aMARKETING▼aMANAGEMENT▼aSTRATEGIC▼aVIEW▼aINDUSTRIAL▼aORGANIZATIONAL▼aMARKETS
■7001 ▼aSpeh., Thomas W.
■9500 ▼b15000
