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Consumer behavior and managerial decision making
Consumer behavior and managerial decision making / Frank R. Kardes.
Consumer behavior and managerial decision making

Detailed Information

자료유형  
 단행본
ISBN  
0130916021
청구기호  
321.89 K18c
저자명  
Kardes, Frank R.
서명/저자  
Consumer behavior and managerial decision making / Frank R. Kardes.
판사항  
2nd ed.
발행사항  
Upper Saddle River, N.J. : Prentice Hall, 2001.
형태사항  
xviii, 457 p. : ill. ; 25 cm.
서지주기  
Includes bibliographical references and indexes.
일반주제명  
Consumer behavior
일반주제명  
Decision making
가격  
28000
Control Number  
kjul:60002030

MARC

 008021030s2001        njua          b        001  0  eng  d
■020    ▼a0130916021
■090    ▼a321.89▼bK18c
■1001  ▼aKardes,  Frank  R.
■24510▼aConsumer  behavior  and  managerial  decision  making▼dFrank  R.  Kardes.
■250    ▼a2nd  ed.
■260    ▼aUpper  Saddle  River,  N.J.▼bPrentice  Hall▼c2001.
■300    ▼axviii,  457  p.▼bill.▼c25  cm.
■504    ▼aIncludes  bibliographical  references  and  indexes.
■650  0▼aConsumer  behavior
■650  0▼aDecision  making
■9500  ▼b28000

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