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廣告管理論 = Advertising Management
廣告管理論 = Advertising Management
Detailed Information
- Material Type
- 단행본
- Callnumber
- 326.141 A111고
- Author
- Aaker, David A
- Title/Author
- 廣告管理論 = Advertising Management / David A Aaker ; Rajeev Batra ; John G Myers ; 金學允 ; 李浩培 共譯.
- Edited Info
- 第1版 1刷
- Publish Info
- 서울 : 석정, 1995.
- Material Info
- 632 p. ; 26 cm.
- 서지주기
- 권말색인수록.
- Subject Added Entry-Topical Term
- 광고이론
- Index Term-Uncontrolled
- 광고 관리론 광고이론 Advertising Management
- Added Entry-Personal Name
- 김학윤
- Added Entry-Personal Name
- 이호배
- Added Entry-Personal Name
- Batra, Rajeev
- Added Entry-Personal Name
- Myers, John G
- Price Info
- 18000
- Control Number
- kjul:54279
MARC
008980304s1995 ulk 001a kor■090 ▼a326.141▼bA111고
■1001 ▼aAaker, David A
■24510▼a廣告管理論 ▼xAdvertising Management▼dDavid A Aaker▼eRajeev Batra▼eJohn G Myers▼e金學允▼e李浩培 共譯.
■250 ▼a第1版 1刷
■260 ▼a서울▼b석정▼c1995.
■300 ▼a632 p.▼c26 cm.
■504 ▼a권말색인수록.
■650 4▼a광고이론
■653 ▼a광고▼a관리론▼a광고이론▼aAdvertising▼aManagement
■7001 ▼a김학윤
■7001 ▼a이호배
■7001 ▼aBatra, Rajeev
■7001 ▼aMyers, John G
■9500 ▼b18000
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| Reg No. | Call No. | Location | Status | Lend Info |
|---|---|---|---|---|
| 0054279 | 326.141 A111고 | 사회과학자료실(관광학관 지하 1층) | 대출가능 |
대출가능 My Folder 부재도서신고 |
| 0054280 | 326.141 A111고 c.2 | 사회과학자료실(관광학관 지하 1층) | 대출가능 |
대출가능 My Folder 부재도서신고 |
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