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Service management and marketing : managing the moments of truth in service competition
Service management and marketing : managing the moments of truth in service competition
상세정보
- 자료유형
- 단행본
- ISBN
- 0669200352
- 청구기호
- 326.18 G876s
- 서명/저자
- Service management and marketing : managing the moments of truth in service competition / Christian Gronroos.
- 발행사항
- Lexington, Mass. : Lexington Books, 1990.
- 형태사항
- xxii, 298 p. : ill. ; 24 cm.
- 가격
- 12000
- Control Number
- kjul:50052547
MARC
008020612s1990 ulk kor■020 ▼a0669200352
■035 ▼aKRIC00579950
■090 ▼a326.18▼bG876s
■1001 ▼aGronroos, Christian
■24510▼aService management and marketing▼bmanaging the moments of truth in service competition▼dChristian Gronroos.
■260 ▼aLexington, Mass.▼bLexington Books▼c1990.
■300 ▼axxii, 298 p.▼bill.▼c24 cm.
■9500 ▼b12000
