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Marketing management : integrated text, readings, and cases
Marketing management : integrated text, readings, and cases
상세정보
- 자료유형
- 단행본
- ISBN
- 0023611804
- 청구기호
- 326.18 J75m
- 저자명
- Jolson, Marvin A
- 서명/저자
- Marketing management : integrated text, readings, and cases / Marvin A. Jolson.
- 발행사항
- New York : Macmillan, 1978.
- 형태사항
- xii, 628 p. : ill. ; 25 cm.
- 가격
- 12000
- Control Number
- kjul:50052295
MARC
008020531s1978 ulk kor■020 ▼a0023611804
■035 ▼aKRIC00764734
■090 ▼a326.18▼bJ75m
■1001 ▼aJolson, Marvin A
■24510▼aMarketing management▼bintegrated text, readings, and cases▼dMarvin A. Jolson.
■260 ▼aNew York▼bMacmillan▼c1978.
■300 ▼axii, 628 p.▼bill.▼c25 cm.
■9500 ▼b12000
