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Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
Detailed Information
- Material Type
- 단행본
- ISBN
- 0256079617
- Callnumber
- 326.18 P478c
- Author
- Peter, J Paul
- Title/Author
- Consumer behavior and marketing strategy / J. Paul Peter ; Jerry C. Olson.
- Publish Info
- Homewood, IL : Irwin, 1990.
- Material Info
- xxiii, 608 p. : ill. (some col.) ; 25 cm.
- Added Entry-Personal Name
- Olson, Jerry C
- Price Info
- 25000
- Control Number
- kjul:50051899
MARC
008020517s1990 ulk kor■020 ▼a0256079617
■035 ▼aKRIC02408767
■090 ▼a326.18▼bP478c
■1001 ▼aPeter, J Paul
■24510▼aConsumer behavior and marketing strategy▼dJ. Paul Peter▼eJerry C. Olson.
■260 ▼aHomewood, IL▼bIrwin▼c1990.
■300 ▼axxiii, 608 p.▼bill. (some col.)▼c25 cm.
■7001 ▼aOlson, Jerry C
■9500 ▼b25000
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