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Consumer behavior : strategy and analysis
Consumer behavior : strategy and analysis
상세정보
- 자료유형
- 단행본
- ISBN
- 0023893532
- 청구기호
- 326.16 O58c
- 저자명
- Onkvisit, Sak
- 서명/저자
- Consumer behavior : strategy and analysis / Sak Onkvisit , John J. Shaw.
- 발행사항
- New York : Macmillan College Pub. Co., 1994.
- 형태사항
- xviii, 637 p. : ill. ; 27 cm.
- 서지주기
- Includes bibliographical references and index.
- 기타저자
- Shaw, John J
- 가격
- 32000
- Control Number
- kjul:50046056
MARC
008010828s1994 us 1 eng■020 ▼a0023893532
■035 ▼aKRIC00265427
■090 ▼a326.16▼bO58c
■1001 ▼aOnkvisit, Sak
■24510▼aConsumer behavior▼bstrategy and analysis▼dSak Onkvisit▼eJohn J. Shaw.
■260 ▼aNew York▼bMacmillan College Pub. Co.▼aToronto▼bMaxwell Macmillan Canada▼aNew York▼bMaxwell Macmillan International▼c1994.
■300 ▼axviii, 637 p.▼bill.▼c27 cm.
■504 ▼aIncludes bibliographical references and index.
■7001 ▼aShaw, John J
■9500 ▼b32000
