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Business market management : Understanding, creating, and delivering value
Business market management : Understanding, creating, and delivering value
Detailed Information
- Material Type
- 단행본
- ISBN
- 0135226570
- Callnumber
- 326.18 A548b
- Author
- Anderson, James C
- Title/Author
- Business market management : Understanding, creating, and delivering value / James C. Anderson ; James A. Narus.
- Publish Info
- New Jersey : Prentice Hall, 1999.
- Material Info
- xvii, 430 p. ; 24 cm.
- 서지주기
- Includes bibliographical references and index
- Added Entry-Personal Name
- Narus, James A
- Price Info
- 41000
- Control Number
- kjul:50045335
MARC
008010807s1999 us 1 eng■020 ▼a0135226570
■035 ▼aKRIC07473057
■090 ▼a326.18▼bA548b
■1001 ▼aAnderson, James C
■24510▼aBusiness market management▼bUnderstanding, creating, and delivering value▼dJames C. Anderson▼eJames A. Narus.
■260 ▼aNew Jersey▼bPrentice Hall▼c1999.
■300 ▼axvii, 430 p.▼c24 cm.
■504 ▼aIncludes bibliographical references and index
■7001 ▼aNarus, James A
■9500 ▼b41000
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