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Cases in strategic marketing management : (An)Intergrated approach
Cases in strategic marketing management : (An)Intergrated approach / William J. McDonald.
Cases in strategic marketing management : (An)Intergrated approach

Detailed Information

자료유형  
 단행본
ISBN  
0023794240
청구기호  
321.6 M478c
저자명  
McDonald, William J
서명/저자  
Cases in strategic marketing management : (An)Intergrated approach / William J. McDonald.
발행사항  
New Yrok : The Free Press, 1998.
형태사항  
vii, 352 p. ; 24 cm.
서지주기  
Includes bibliographical references and index
가격  
24000
Control Number  
kjul:50045325

MARC

 008010807s1998        us                            1      eng
■020    ▼a0023794240
■035    ▼aKRIC07225225
■090    ▼a321.6▼bM478c
■1001  ▼aMcDonald,  William  J
■24510▼aCases  in  strategic  marketing  management▼b(An)Intergrated  approach▼dWilliam  J.  McDonald.
■260    ▼aNew  Yrok▼bThe  Free  Press▼c1998.
■300    ▼avii,  352  p.▼c24  cm.
■504    ▼aIncludes  bibliographical  references  and  index
■9500  ▼b24000

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