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Cases in strategic marketing management : (An)Intergrated approach
Cases in strategic marketing management : (An)Intergrated approach
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0023794240
- 청구기호
- 321.6 M478c
- 서명/저자
- Cases in strategic marketing management : (An)Intergrated approach / William J. McDonald.
- 발행사항
- New Yrok : The Free Press, 1998.
- 형태사항
- vii, 352 p. ; 24 cm.
- 서지주기
- Includes bibliographical references and index
- 가격
- 24000
- Control Number
- kjul:50045325
MARC
008010807s1998 us 1 eng■020 ▼a0023794240
■035 ▼aKRIC07225225
■090 ▼a321.6▼bM478c
■1001 ▼aMcDonald, William J
■24510▼aCases in strategic marketing management▼b(An)Intergrated approach▼dWilliam J. McDonald.
■260 ▼aNew Yrok▼bThe Free Press▼c1998.
■300 ▼avii, 352 p.▼c24 cm.
■504 ▼aIncludes bibliographical references and index
■9500 ▼b24000
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