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When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media
상세정보
- 자료유형
- 단행본
- ISBN
- 0231080484
- 청구기호
- 070.4 U56w
- 저자명
- Underwood, Doug
- 서명/저자
- When MBAs rule the newsroom : how the marketers and managers are reshaping todays media / Doug Underwood.
- 발행사항
- New York : Columbia University Press, 1993.
- 형태사항
- xvii, 259 p. ; 23 cm.
- 서지주기
- Includes bibliographical references and index.
- 가격
- 16000
- Control Number
- kjul:50043280
MARC
008010813s1993 us 1 eng■005 20010813102510.0
■020 ▼a0231080484
■035 ▼aKRIC01629642
■090 ▼a070.4▼bU56w
■1001 ▼aUnderwood, Doug
■24510▼aWhen MBAs rule the newsroom▼bhow the marketers and managers are reshaping today's media▼dDoug Underwood.
■260 ▼aNew York▼bColumbia University Press▼c1993.
■300 ▼axvii, 259 p.▼c23 cm.
■504 ▼aIncludes bibliographical references and index.
■9500 ▼b16000
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