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Advertising management and the business bublishing industry : Marketing notes and cases
Advertising management and the business bublishing industry : Marketing notes and cases
상세정보
- 자료유형
- 단행본
- ISBN
- 081473040X
- 청구기호
- 326.14 G791a
- 저자명
- Greco, Albert N
- 서명/저자
- Advertising management and the business bublishing industry : Marketing notes and cases / Albert N Greco.
- 발행사항
- New York : New York University press, 1991.
- 형태사항
- 301 p. ; 23 cm.
- 서지주기
- Includes bibliographical reference and index.
- 가격
- 26000
- Control Number
- kjul:50041446
MARC
008020729s1991 us 1 eng■005 20020729141749.0
■020 ▼a081473040X
■035 ▼aKRIC05030560
■090 ▼a326.14▼bG791a
■1001 ▼aGreco, Albert N
■24510▼aAdvertising management and the business bublishing industry▼bMarketing notes and cases▼dAlbert N Greco.
■260 ▼aNew York▼bNew York University press▼c1991.
■300 ▼a301 p.▼c23 cm.
■504 ▼aIncludes bibliographical reference and index.
■9500 ▼b26000
