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Managing imitation strategies : how later entrants seize markets from pioneers
Managing imitation strategies : how later entrants seize markets from pioneers
Detailed Information
- Material Type
- 단행본
- ISBN
- 0029281059
- Callnumber
- 326.16 S358m
- Author
- Schnaars, Steven P
- Title/Author
- Managing imitation strategies : how later entrants seize markets from pioneers / Steven P. Schnaars.
- Publish Info
- New Yrok : The Free Press, 1994.
- Material Info
- iv, 294 p. ; 25 cm.
- Price Info
- 23000
- Control Number
- kjul:50037568
MARC
008020219s1994 ulk kor■020 ▼a0029281059
■090 ▼a326.16▼bS358m
■1001 ▼aSchnaars, Steven P
■24510▼aManaging imitation strategies▼bhow later entrants seize markets from pioneers▼dSteven P. Schnaars.
■260 ▼aNew Yrok▼bThe Free Press▼c1994.
■300 ▼aiv, 294 p.▼c25 cm.
■9500 ▼b23000
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