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Current issues and research in advertising 1978
Current issues and research in advertising 1978
Detailed Information
- Material Type
- 연속간행물
- ISBN
- 0877122091
- ISSN
- 01633392
- Callnumber
- 326.1405 L528c
- Author
- Leigh, James H.
- Title/Author
- Current issues and research in advertising 1978 / James H. Leigh ; Claude R. Martin
- Publish Info
- Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, 1978. : , 1978.
- Material Info
- v. ; 23 cm.
- 서지주기
- includes bibliographical references
- Added Entry-Personal Name
- Martin, Claude R.
- Control Number
- kjul:50029658
MARC
008010919s1978 us eng■020 ▼a0877122091
■022 ▼a01633392
■035 ▼aKRIC00652133
■090 ▼a326.1405▼bL528c
■1001 ▼aLeigh, James H.
■24510▼aCurrent issues and research in advertising 1978▼dJames H. Leigh▼eClaude R. Martin
■260 ▼aAnn Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, 1978.▼c1978.
■300 ▼av.▼c23 cm.
■504 ▼aincludes bibliographical references
■7001 ▼aMartin, Claude R.
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