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Current issues and research in advertising 1984, Vol. 1
Current issues and research in advertising 1984, Vol. 1
Detailed Information
- 자료유형
- 연속간행물
- ISSN
- 01633392
- 청구기호
- 326.1405 L528c
- 저자명
- Leigh, James H.
- 서명/저자
- Current issues and research in advertising 1984, Vol. 1 / James H. Leigh , Claude R. Martin
- 발행사항
- Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, 1984. : , 1984.
- 형태사항
- v. ; 23 cm.
- 주기사항
- Original research and theoretical contributions
- 서지주기
- includes bibliographical references
- 기타저자
- Martin, Claude R.
- Control Number
- kjul:50029653
MARC
008010919s1984 us eng■022 ▼a01633392
■090 ▼a326.1405▼bL528c
■1001 ▼aLeigh, James H.
■24510▼aCurrent issues and research in advertising 1984, Vol. 1▼dJames H. Leigh▼eClaude R. Martin
■260 ▼aAnn Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, 1984.▼c1984.
■300 ▼av.▼c23 cm.
■500 ▼aOriginal research and theoretical contributions
■504 ▼aincludes bibliographical references
■7001 ▼aMartin, Claude R.
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