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Services Marketing
Services Marketing
Detailed Information
- Material Type
- 단행본
- Date and Time of Latest Transaction
- 20010913111708.0
- ISBN
- 0070782504
- Callnumber
- 326.18 Z48s
- Author
- Zeithaml, Valarie A.
- Title/Author
- Services Marketing / Valarie A. Zeithaml ; Mary Jo Bitner.
- Publish Info
- New York : McGraw-Hill Book Company, 1997.
- Material Info
- xx,700 p. ; 25 cm.
- 서지주기
- Includes index.
- Added Entry-Personal Name
- Bitner, Mary Jo
- Price Info
- 56000
- Control Number
- kjul:50023589
MARC
008030808s1997 us 001 eng■005 20010913111708.0
■020 ▼a0070782504
■035 ▼aKRIC00208338
■090 ▼a326.18▼bZ48s
■1001 ▼aZeithaml, Valarie A.
■24510▼aServices Marketing▼dValarie A. Zeithaml▼eMary Jo Bitner.
■260 ▼aNew York▼bMcGraw-Hill Book Company▼c1997.
■300 ▼axx,700 p.▼c25 cm.
■504 ▼aIncludes index.
■650 4▼aTourism▼xMarketing
■653 ▼aServices▼aMarketing▼aTourism▼aTravel
■7001 ▼aBitner, Mary Jo
■9500 ▼b56000
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